Statement from CEO and Chairman, Jochen Zeitz

 

As a company, if the choice we have is between making the world better or worse, then we believe it is important to do our best to ensure that what we do contributes in a positive way. After all, a better world is better for our business, our stakeholders, and our consumers, not only for today but for tomorrow, too.

For a long time now, PUMA has been engaged in the type of environmental and social initiatives that come under the heading “Corporate Social Responsibility.” As I reflected on our history of engagement and our successes throughout the years, I came to realize that, despite our company-wide commitment to sustainability and the highest ethical standards, there was still room for improvement. Now more than ever, we at PUMA are committed to a strategy that sees the “whole” as a sum of its parts. Based on this tenet, as we move towards a safer, more peaceful, and more creative future, our social engagement—what I call “corporate social opportunity”—will strive to extend beyond the boundaries of business, not only for our stakeholders, but for all of us.

With this in mind, we have redefined PUMA’s core corporate values, identifying those principles that will act as a compass to guide us along our roadmap. These principles are called the 4Keys and come from the heart of PUMAVision—Fair, Honest, Positive and Creative. We have also selected core categories through which we will strategically focus our energy and resources in the future. What we aspire to is a PUMA community defined by these shared principles. fueled by the momentum and energy of our individual and collective passions, and deeply engaged in the world. In essence, what we strive towards is to stay true to PUMAVision—our vision of a better world that will guide our work, our partnerships and our engagements worldwide. Through PUMAVision, our actions, decisions, practices, and processes will be guided by the 4Keys principles of being Fair, Honest, Positive and Creative, translating what we believe in, into meaningful connections with each other and the world around us. As real and practical expressions of PUMAVision, we are also giving a special focus to three core categories that are inspired by our vision of world that is safer, more peaceful and more creative. Through the programs of puma.safe (focusing on environmental and social issues), puma.peace (supporting global peace), and puma.creative (supporting artists and creative organizations), PUMA is bringing together all of our long-standing work in creativity, on environmental issues and on decent work in decent workplaces. Through PUMAVision, we will continue to drive our business towards cleaner, greener, safer and more sustainable systems and practices.

- Jochen Zeitz, CEO and Chairman of PUMA